CLEAN WAVES CAMPAIGN

Clean Waves with Little Creatures was a limited-edition campaign created to celebrate Australia’s coastlines while raising awareness about marine debris. I designed an ocean-inspired beer can and brand identity that captures the movement of waves and the refreshing, coastal spirit of Little Creatures.

The campaign extends beyond packaging into purposeful action, including national beach clean-up events, social media storytelling, and eco-friendly merchandise. A portion of profits from the limited edition release supports ocean conservation organisations across Australia.

*Please note this was a student project*