WILD BETTY

Wild Betty IPA – Label & Packaging

For this project, I designed the packaging for Wild Betty IPA, a vibrant new craft beer by Billy’s Brew, a Noosa-born brewery rooted in surf culture, mateship, and the joy of sharing a good drink. Inspired by the brand’s coastal lifestyle and the beer’s tropical, caramel-orange flavour profile, I created a bold, retro-surf aesthetic that reflects Noosa’s iconic beaches. Using the client’s existing brand assets, I developed a full dieline and finished artwork ready for print, incorporating a stunning rose-gold embellishment to elevate the label and highlight the playful, summery “Wild Betty” personality. The final design balances fun, nostalgia, and craft integrity—celebrating the laid-back spirit of Billy’s Brew and the punchy character of their signature IPA.

*Please note this was a student project*